Realtors say such scores are useful for buyers and can open the door to broader conversations about home energy use. Consumers rely on labels and scores to understand the attributes and performance of the products they buy. There are miles-per-gallon ratings for cars, nutrition labels for food and Energy Star ratings for appliances. But when it […]
Tag Archives: real estate marketing
How To Sell Zero To Anybody
By Joe Emerson May 6, 2021 The first step in zero home sales is to sell the benefits of the home like you would any other home — emphasizing beauty, location, finishes, and amenities. These are the bedrock of selling homes. But in addition to that, zero energy homes have many features and benefits, beyond […]
